Reposted from EMR-ISAC

With the rise of advanced tools that enable the rapid creation, alteration, and distribution of images, videos, and other digital content, there are many ways to manipulate what people see and believe. Content provenance solutions aim to establish the lineage of media, including its source and editing history over time.

Of these solutions, Content Credentials™ are a provenance solution that uses cryptographically signed metadata describing the provenance of media. This metadata can be attached to the media content during export from software or even at creation on hardware.

This cybersecurity information sheet, Content Credentials: Strengthening Multimedia Integrity in the Generative AI Era, authored by the National Security Agency (NSA), Australian Signals Directorate’s Australian Cyber Security Centre (ASD’s ACSC), Canadian Centre for Cyber Security (CCCS), and United Kingdom National Cyber Security Centre (NCSC-UK), discusses how Content Credentials can provide transparency for the provenance of media, raises awareness of the state of this solution, introduces recommended practices to preserve provenance information, and emphasizes the importance of widespread adoption across the information ecosystem.

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